If you live in the GTA, and you’re not hiding under a rock, I’m sure you’ve seen a lot of the marketing involved in the anticipated opening of the two first Nordstrom locations in the city: CF Eaton Centre and Yorkdale. Aside from the signs, social media campaigns, and overall buzz about the openings, both stores are starting off by hosting a Gala to celebrate the opening. Last night, Toronto’s fashion crowd (and more) got together at Yonge-Dundas Square and celebrated the new department store in style.
To summarize the experience, we got to enter the brand new store via a beautiful Red Carpet along Yonge St. and ACTUALLY SHOP while sipping on drinks from the open bar and snacking on appetizers and desserts on all levels of the store. Each level had its own vibe to it, either with a live band or a DJ, as well as actual humans standing in place of some mannequins showcasing the store’s hottest collections. At 8:00pm, and just a short hour later again at 9:00pm, the crowds were escorted across a blocked-off Yonge Street into a tent set up right in the square at Yonge and Dundas to witness a fashion show showcasing some of the season’s top pieces.
If you’ve ever been to any event with a runway fashion show, you know that those things don’t last longer than 20 minutes. I kid you not, we were sitting taking in the sights of different designers and collections for at least 40 minutes. 40 MINUTES! With a maze of mirrors placed right in the middle of the runway, it definitely added some spice to the whole show.
As a (recovering) shopaholic, it only seemed right to attend the Nordstrom Gala with a like-minded friend. Getting into Nordstrom before official opening and having an opportunity to dress up for the event, Aram and I were like kids in a candy store. Needless to say, I couldn’t pull him away from the ponchos and capes.
One of my favourite things about being inside a brand new store is the people who work there. It was hard to figure out who was more excited about the opening of Nordstrom, the guests or the employees. They greeted everybody with the biggest smiles on their faces, and it just added that much more positivity to the night.
The best part? A lot of the stuff is actually affordable to us normal folk. I walked into the event pretty broke (oh yes, I admit it), and was still able to walk out with a shopping bag. Nordstrom is a store that you can walk into with any budget, and walk out pretty happy. #RetailTherapy
So. Are you super sad that you missed out? Don’t panic! The Gala at Nordstrom Yorkdale is a whole month away, which gives you plenty of time to plan your outfit, find a date, and prepare your wallet for the shopping that will come after you hit the bar. All ticket information for the Nordstrom Yorkdale Gala can be found here. Worried about what you’re spending $150 on? Most importantly, proceeds will go towards numerous charities, like Covenant House Toronto, SickKids Foundation, and many more.
And in case your personal CSR is not reason enough, the party is open bar.
Stay tuned for details about my outfit, and why you need to know about it.